Christopher S. Penn is an AI and data science expert, keynote speaker, and co-founder and Chief Data Scientist of Trust Insights, where he develops AI-powered systems for marketing analytics, attribution, predictive modeling, customer journey analysis, generative AI, and agentic AI. He has worked in AI and machine learning since 2013 and helps organizations apply AI to data analysis, content creation, marketing strategy, and decision-making. His work has supported organizations including Cisco Systems, T-Mobile, Citrix Systems, GoDaddy, AAA, and McDonald's, with AI-powered systems delivering measurable business results.

Christopher is also co-host of Marketing Over Coffee, an award-winning marketing podcast with more than 800 episodes, and is a published author in the Journal of Applied Marketing Analytics. His work has contributed to more than two dozen marketing books, including the bestselling Almost Timeless: 48 Foundation Principles of Generative AI. He is an eight-time IBM Champion in IBM Data and AI and has delivered keynotes and presentations for organizations including IBM, HubSpot, PRSA, Dreamforce, and the National Speakers Association. Earlier in his career, he served as Vice President of Marketing Technology at SHIFT Communications, where he built a multimillion-dollar business unit and applied data science and machine learning to marketing and communications.