Liubov Ruchinskaya is a senior business growth and innovation executive specializing in consumer insights, analytics, data science, and insight-driven innovation. She most recently served as Head of Strategy, Analytics and Consumer Planning for Diageo's Northern Europe hub, where she led teams across intelligence, revenue growth planning, commercial strategy, and consumer and shopper planning. Previously, she was Global Consumer Insights & Intelligence Director for Care at Electrolux, where she established a global insights function, developed growth strategies, and helped shift innovation toward a more consumer-centered approach. She also held senior brand, innovation, and research leadership roles at Colgate-Palmolive across Europe, Africa, Eurasia, and global assignments.

Liubov is Founder of Insights Lighthouse, a global community connecting executives and professionals in research, insights, and data analytics. She is also a startup coach working with EPFL and serves in advisory and governance roles across organizations in the insights, innovation, and entrepreneurship ecosystem, including as a council member of ESOMAR and Board Chair of the Merlien Institute. Her earlier career began in research and consulting at Kantar, following an initial research project for Lufthansa, and she went on to build an international career spanning Istanbul, New York, Lagos, Moscow, Stockholm, Basel, and Switzerland. Liubov holds a Ph.D. in Data Science and an MBA from California State University, East Bay, and brings more than two decades of experience translating data, consumer understanding, and cultural insight into business strategy and growth.