Liza Adams is an AI advisor, go-to-market strategist, and marketing executive with more than 25 years of experience leading organizations through major technology and business shifts, from the internet and cloud to mobile, SaaS, and AI. She is Founder of GrowthPath Partners, where she advises organizations on applied AI, go-to-market strategy, and human+AI organizational evolution. Her work includes executive advisory, hands-on AI workshops, and helping teams redesign how humans and AI work together. Her clients have achieved outcomes including 35% improvement in campaign performance, 98% lead qualification accuracy, and company-wide AI adoption after scaling from 75 early adopters.

Liza has held senior marketing and go-to-market leadership roles at companies including Encompass Technologies, Smartsheet, Pure Storage, Brocade, Juniper Networks, Virtela, and Level 3 Communications. Her experience spans enterprise marketing, product and solutions marketing, category strategy, cloud and SaaS, demand generation, and business transformation, with leadership roles at companies ranging from $40 million to more than $4 billion in revenue. She holds a bachelor's degree in Electrical Engineering and is a keynote speaker and advisor to organizations including the AI Club Executive Advisory Board at the University of Colorado Boulder, Blackstone Entrepreneur Network, AI Marketing Forum, Women in Revenue, and Katalista. She has been recognized as one of the “50 CMOs to Watch” and as an Agentic Marketing Innovator.