Dr. Priyanka Shrivastava is a Professor of Marketing and Analytics at Hult International Business School and a thought leader with over eighteen years of experience spanning academia and consulting. Her expertise lies in data analytics, digital marketing, and the impact of artificial intelligence on the future of work. She has published extensively in international journals, received recognition for excellence in experiential teaching, and is deeply committed to mentoring students while advancing rigorous, applied research.

Alongside her academic work, Priyanka has spent more than a decade advising high-growth startups and established organizations on data-driven marketing and customer strategy. Her work has helped companies transform customers into long-term advocates by improving retention, shortening time-to-value, increasing customer lifetime value, and optimizing customer success through analytics-informed decision-making. She is recognized for translating complex data insights into practical strategies that drive measurable business outcomes. As a Senior Executive Fellow at The Digital Economist, Dr. Shrivastava contributes research and thought leadership at the intersection of AI, data, and human-centered business strategy. Her work explores how analytics can responsibly inform marketing, organizational practices, and leadership decision-making, emphasizing ethical, sustainable integration of AI within evolving business and workforce ecosystems.