
In this opinion piece, Alexander Kontoleon discusses the urgent need for transformative economic change to integrate sustainability, environmentalism, and biodiversity into modern financial systems. He argues that the current green finance landscape primarily benefits large institutions, leaving average individuals excluded from participating in sustainable investment opportunities. To address this gap, Kontoleon advocates for the creation of accessible green equity products that allow everyone to invest in sustainability-focused companies. He highlights the advantages of green stocks over traditional bonds, emphasizing their potential to drive corporate sustainability while providing financial returns for investors. The paper calls for a new class of green securities that democratizes access to sustainable investments, fostering a more inclusive and impactful approach to achieving climate targets and enhancing corporate responsibility. Ultimately, Kontoleon envisions a financial ecosystem where sustainability and profitability coexist, empowering diverse investors to contribute to a greener future.






