
This paper explores the intricate relationship between trust and decision-making in the context of carbon credits and environmental sustainability. It begins with a reflective narrative on consumer behavior in grocery stores, illustrating how trust influences choices related to health and sustainability. The authors delve into psychological theories of trust, highlighting its importance in human relationships and decision-making processes. They draw parallels between consumer trust in food products and skepticism surrounding carbon credits, emphasizing the need for transparency and accountability in carbon markets. The paper advocates for innovative solutions, including blockchain technology, to enhance trust and foster a decentralized approach to carbon credit trading. Ultimately, it argues for a balanced system that integrates technology and community engagement to rebuild trust and advance sustainability efforts.




